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Our Factory Direct Promise


Our Products are comparable in quality to top brands like Tumi, Filson and Tanner Goods but cost almost 50% less due to our Factory Direct Model.


 



In a world where throw away products are the standard and retail prices are 5-10 times the cost of production, Quality and Real Value have become fading memories. The Rugged Material brand stands to correct this downward spiral.


When building our own factory, we quickly realized that making premium products in USA and selling them retail makes them really expensive. So, we cut out the middle man and saved everyone a bunch of money. With our model "you can have your cake, and eat it too"!

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